{"id":41670,"date":"2021-05-10T15:58:52","date_gmt":"2021-05-10T14:58:52","guid":{"rendered":"https:\/\/infinitymaps.io\/market-research-3-learnings-from-a-startups-perspective\/"},"modified":"2021-05-19T09:23:06","modified_gmt":"2021-05-19T08:23:06","slug":"market-research-learnings","status":"publish","type":"post","link":"https:\/\/infinitymaps.io\/en\/market-research-learnings\/","title":{"rendered":"Market Research: 3 Learnings from a Startup&#8217;s Perspective"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"41670\" class=\"elementor elementor-41670 elementor-41548\" data-elementor-settings=\"{&quot;element_pack_global_tooltip_width&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_padding&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true}}\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-796948f1 eh_base eh_base--third qwe-container qwe-pb-xlarge elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"796948f1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-449d50d6 qwe-col-12 qwe-offset-md-2 qwe-col-md-8\" data-id=\"449d50d6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7fe4c7e3 asd-mb-250 asd-mb-lg-400 elementor-widget elementor-widget-dqe-heading\" data-id=\"7fe4c7e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"dqe-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title ew_heading ew_heading--variant ew_heading--variant-1-main ew_heading--align-center elementor-size-default\"><span class=\"ew_heading__main\">Market Research: 3 Learnings from a Startup&#8217;s Perspective<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41644f69 ew_post-meta elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"41644f69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-b11837f elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/infinitymaps.io\/en\/author\/oliverjuan\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-user\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tOliverJuan\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-b01a78b elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/infinitymaps.io\/en\/2021\/05\/10\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar-alt\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>May 10, 2021<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-fd3c5bf elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-tags\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/infinitymaps.io\/en\/category\/business-en-2\/\" class=\"elementor-post-info__terms-list-item\">business<\/a>, <a href=\"https:\/\/infinitymaps.io\/en\/category\/infinity-insights-2\/\" class=\"elementor-post-info__terms-list-item\">infinity insights<\/a>, <a href=\"https:\/\/infinitymaps.io\/en\/category\/infinityinsights\/\" class=\"elementor-post-info__terms-list-item\">InfinityInsights<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-526a4813 qwe-container elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"526a4813\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-74f65590 qwe-col-12\" data-id=\"74f65590\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44457926 ew_image-featured elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"44457926\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1536\" height=\"864\" src=\"https:\/\/infinitymaps.io\/wp-content\/uploads\/2021\/05\/infinitymaps-blog-market-1536x864.jpg\" class=\"attachment-1536x1536 size-1536x1536 wp-image-41554\" alt=\"Illustration about Market Analysis\" srcset=\"https:\/\/infinitymaps.io\/wp-content\/uploads\/2021\/05\/infinitymaps-blog-market-1536x864.jpg 1536w, https:\/\/infinitymaps.io\/wp-content\/uploads\/2021\/05\/infinitymaps-blog-market-300x169.jpg 300w, https:\/\/infinitymaps.io\/wp-content\/uploads\/2021\/05\/infinitymaps-blog-market-1024x576.jpg 1024w, https:\/\/infinitymaps.io\/wp-content\/uploads\/2021\/05\/infinitymaps-blog-market-768x432.jpg 768w, https:\/\/infinitymaps.io\/wp-content\/uploads\/2021\/05\/infinitymaps-blog-market-600x338.jpg 600w, https:\/\/infinitymaps.io\/wp-content\/uploads\/2021\/05\/infinitymaps-blog-market.jpg 1920w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2cf31518 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2cf31518\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-43292207\" data-id=\"43292207\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51f17bca elementor-widget elementor-widget-dqe-spacer-medium\" data-id=\"51f17bca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"dqe-spacer-medium.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner ew_spacer-medium\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3946e86d qwe-container qwe-container--narrow elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3946e86d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-30978e40 qwe-col-12\" data-id=\"30978e40\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-503d9a03 elementor-widget elementor-widget-text-editor\" data-id=\"503d9a03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Market research is crucial when shaping a new product. As a startup we started from scratch. In this month\u2019s post we are taking you alongside our journey and share some Infinity Insights about the evaluation of the first target audience: Students.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ea53a23 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ea53a23\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8973a07\" data-id=\"8973a07\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-adc2dc4 elementor-widget elementor-widget-dqe-spacer-small\" data-id=\"adc2dc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"dqe-spacer-small.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner ew_spacer-small\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c703740 ec_slider-testimonials qwe-container elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3c703740\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4e2af24a qwe-col-12\" data-id=\"4e2af24a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1daf2075 ec_slider-testimonials__content elementor-testimonial--skin-default elementor-testimonial--layout-image_inline elementor-testimonial--align-center elementor-pagination-type-bullets elementor-widget elementor-widget-testimonial-carousel\" data-id=\"1daf2075\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;speed&quot;:300,&quot;autoplay_speed&quot;:8000,&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;pagination&quot;:&quot;bullets&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"testimonial-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\t<p>A startup is an experiment [...]. Successful new products require constant, disciplined, experimentation \u2013 in the scientific sense \u2013 in order to discover new sources of profitable growth. This is true for the tiniest startup as well as for the most established company.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Eric Ries<\/span><span class=\"elementor-testimonial__title\">Foreword of Running Lean by Ash Maurya<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-05d9884 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"05d9884\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8eca7d9\" data-id=\"8eca7d9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-560a134 elementor-widget elementor-widget-dqe-spacer-small\" data-id=\"560a134\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"dqe-spacer-small.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner ew_spacer-small\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5f4a8cf qwe-container qwe-container--narrow elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5f4a8cf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-304e695 qwe-col-12\" data-id=\"304e695\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b24551b elementor-widget elementor-widget-text-editor\" data-id=\"b24551b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Identifying customer segments<\/h3><p>Even before the company was officially founded and the software launched, there was an ongoing debate about possible customer segments. Throughout fall 2020, CEO Johannes Grenzemann and I, Student Market Researcher Oliver Juan, brainstormed relevant customer segments to further investigate. We agreed to focus on three main segments for the first year of business activity, starting with: Students. Our hypothesis was that students are a good fit for our software as they are by definition interested in collecting and managing information \u2013 either to remember (for an upcoming exam) or to produce a deliverable (e.g. term paper or presentation).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8f76219 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8f76219\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3e14db4\" data-id=\"3e14db4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c657ec elementor-widget elementor-widget-dqe-spacer-small\" data-id=\"3c657ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"dqe-spacer-small.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner ew_spacer-small\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dd3cd37 qwe-container qwe-container--narrow elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dd3cd37\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f19ee7 qwe-col-12\" data-id=\"5f19ee7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f65b30e elementor-widget elementor-widget-text-editor\" data-id=\"f65b30e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Conducting Interviews<\/h3>\n<p>Even though I was responsible for conceptualizing and conducting the analysis, I frequently met up with other team members to discuss objectives or report tentative results. I started the process by drafting an interview guideline for students which was discussed with the Product and Marketing team. Carrying out the analysis took three months and over 110 hours of work. The problem interviews I conducted were scheduled for 45 minutes. They included both qualitative and quantitative insights.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7386489c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7386489c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-79ee15b4\" data-id=\"79ee15b4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4529bdb8 elementor-widget elementor-widget-dqe-spacer-small\" data-id=\"4529bdb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"dqe-spacer-small.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner ew_spacer-small\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-290b5b76 ec_image-default qwe-container elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"290b5b76\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7e9ee7b4 qwe-col-12\" data-id=\"7e9ee7b4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-523d0e8 ew_image-full elementor-widget elementor-widget-image\" data-id=\"523d0e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1536\" height=\"864\" src=\"https:\/\/infinitymaps.io\/wp-content\/uploads\/2021\/05\/infinitymaps-blog-marktanalyse-1536x864.jpg\" class=\"attachment-1536x1536 size-1536x1536 wp-image-41607\" alt=\"Photo on the topic market research: Man sitting in front of computer and note books.\" srcset=\"https:\/\/infinitymaps.io\/wp-content\/uploads\/2021\/05\/infinitymaps-blog-marktanalyse-1536x864.jpg 1536w, https:\/\/infinitymaps.io\/wp-content\/uploads\/2021\/05\/infinitymaps-blog-marktanalyse-300x169.jpg 300w, https:\/\/infinitymaps.io\/wp-content\/uploads\/2021\/05\/infinitymaps-blog-marktanalyse-1024x576.jpg 1024w, https:\/\/infinitymaps.io\/wp-content\/uploads\/2021\/05\/infinitymaps-blog-marktanalyse-768x432.jpg 768w, https:\/\/infinitymaps.io\/wp-content\/uploads\/2021\/05\/infinitymaps-blog-marktanalyse-600x338.jpg 600w, https:\/\/infinitymaps.io\/wp-content\/uploads\/2021\/05\/infinitymaps-blog-marktanalyse.jpg 1920w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Photo by <a href=\"https:\/\/unsplash.com\/@convertkit?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">ConvertKit<\/a> on <a href=\"https:\/\/unsplash.com\/?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Unsplash<\/a>, Credit: Keith Pitts at keithmelissa.com<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2d342759 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2d342759\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3b608d9e\" data-id=\"3b608d9e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5fa418ef elementor-widget elementor-widget-dqe-spacer-small\" data-id=\"5fa418ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"dqe-spacer-small.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner ew_spacer-small\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3af42d6e qwe-container qwe-container--narrow elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3af42d6e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-210a8aac qwe-col-12\" data-id=\"210a8aac\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b44ead2 elementor-widget elementor-widget-text-editor\" data-id=\"6b44ead2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Top 3 Learnings<\/h3><h4>Learning #1<\/h4><p>Students lack a clear methodology to link reading papers and writing the final text of a deliverable (PowerPoints, Reports, Master Thesis, Seminar Papers etc.). Although the use of citation software is becoming more common, there is a shortcoming in working with them effectively. Infinity Maps could solve their problem as it creates a smooth link between reading, structuring, and writing.<\/p><h4>Learning #2<\/h4><p>Infinity Maps is an easy-to-use software and is most relevant for long term group projects (1 to 6 months). It can be used either by:<\/p><ul><li>Single users who are sharing information to a designated group after working on something by themselves<\/li><li>Teams working on group projects wanting to keep an overview of what has been done (research + deliverables) for their own purpose<\/li><\/ul><h4>Learning #3<\/h4><p>The best added value of Infinity Maps for students is to have a clear picture of the most relevant study content they should focus on, on a day-to-day basis. This mainly encompasses:<\/p><ul><li>Howemork: writing papers, reading paper, adding annotations<\/li><li>Collaborations: sharing papers and presentations or seminar insights<\/li><li>Studying for exams: ability to distinguish between done and todos efficiently<\/li><li>Orientation: having an overview of topics learned and being able to deep dive in one topic thoughtfully<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-38ecb87 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"38ecb87\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-948bb7f\" data-id=\"948bb7f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1efe3e3 elementor-widget elementor-widget-dqe-spacer-small\" data-id=\"1efe3e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"dqe-spacer-small.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner ew_spacer-small\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-688f39e7 ec_slider-testimonials qwe-container elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"688f39e7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-18a10f53 qwe-col-12\" data-id=\"18a10f53\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c7ef036 ec_slider-testimonials__content elementor-testimonial--skin-default elementor-testimonial--layout-image_inline elementor-testimonial--align-center elementor-pagination-type-bullets elementor-widget elementor-widget-testimonial-carousel\" data-id=\"7c7ef036\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;speed&quot;:300,&quot;autoplay_speed&quot;:8000,&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;pagination&quot;:&quot;bullets&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"testimonial-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\t<p>It\u2019s such a flood of information. The deeper you dig, the more you find and then the next flood of information follows. It's hard to take a pause and sort your way through, deciding what should be used and what shouldn't. You end up missing a lot of good points and in turn picking up ones that aren't as valuable.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Ruby<\/span><span class=\"elementor-testimonial__title\">Graduate<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-56ee821d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"56ee821d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-18da1455\" data-id=\"18da1455\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60a5730a elementor-widget elementor-widget-dqe-spacer-small\" data-id=\"60a5730a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"dqe-spacer-small.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner ew_spacer-small\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5c884f45 qwe-container qwe-container--narrow elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5c884f45\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-619bab3a qwe-col-12\" data-id=\"619bab3a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25452b46 elementor-widget elementor-widget-text-editor\" data-id=\"25452b46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Startups Are Team Efforts<\/h3>\n<p>The results were presented to the entire Infini-Team as transparent internal communication is vital for a newly founded organization. Buidling a startup is a team effort, thus everybody needs to be on the same page. In addition, positive feedback from an objective study can only spread passion and excitement across recently hired employees.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Market research is crucial when shaping a new product. As a startup we started from scratch. In this month\u2019s post we are taking you alongside our journey and share some Infinity Insights about the evaluation of the first target audience: Students. A startup is an experiment [&#8230;]. Successful new products require constant, disciplined, experimentation \u2013 [&hellip;]<\/p>\n","protected":false},"author":695,"featured_media":41554,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[991,996,995],"tags":[],"post_folder":[],"class_list":["post-41670","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-en-2","category-infinity-insights-2","category-infinityinsights"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Market Research: 3 Learnings from a Startup&#039;s Perspective | Infinity Maps<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/infinitymaps.io\/marktforschung\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Market Research: 3 Learnings from a Startup&#039;s Perspective | Infinity Maps\" \/>\n<meta property=\"og:description\" content=\"Market research is crucial when shaping a new product. As a startup we started from scratch. In this month\u2019s post we are taking you alongside our journey and share some Infinity Insights about the evaluation of the first target audience: Students. A startup is an experiment [&#8230;]. Successful new products require constant, disciplined, experimentation \u2013 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/infinitymaps.io\/marktforschung\/\" \/>\n<meta property=\"og:site_name\" content=\"Infinity Maps\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-10T14:58:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-19T08:23:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/infinitymaps.io\/wp-content\/uploads\/2021\/05\/infinitymaps-blog-market.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"OliverJuan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@InfinityMaps\" \/>\n<meta name=\"twitter:site\" content=\"@InfinityMaps\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"OliverJuan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/infinitymaps.io\\\/marktforschung\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/infinitymaps.io\\\/marktforschung\\\/\"},\"author\":{\"name\":\"OliverJuan\",\"@id\":\"https:\\\/\\\/infinitymaps.io\\\/#\\\/schema\\\/person\\\/f19f1749892b3b77d67e8de8e87cde0f\"},\"headline\":\"Market Research: 3 Learnings from a Startup&#8217;s Perspective\",\"datePublished\":\"2021-05-10T14:58:52+00:00\",\"dateModified\":\"2021-05-19T08:23:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/infinitymaps.io\\\/marktforschung\\\/\"},\"wordCount\":608,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/infinitymaps.io\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/infinitymaps.io\\\/marktforschung\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/infinitymaps.io\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/infinitymaps-blog-market.jpg\",\"articleSection\":[\"business\",\"infinity insights\",\"InfinityInsights\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/infinitymaps.io\\\/marktforschung\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/infinitymaps.io\\\/marktforschung\\\/\",\"url\":\"https:\\\/\\\/infinitymaps.io\\\/marktforschung\\\/\",\"name\":\"Market Research: 3 Learnings from a Startup's Perspective | Infinity Maps\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/infinitymaps.io\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/infinitymaps.io\\\/marktforschung\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/infinitymaps.io\\\/marktforschung\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/infinitymaps.io\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/infinitymaps-blog-market.jpg\",\"datePublished\":\"2021-05-10T14:58:52+00:00\",\"dateModified\":\"2021-05-19T08:23:06+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/infinitymaps.io\\\/marktforschung\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/infinitymaps.io\\\/marktforschung\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/infinitymaps.io\\\/marktforschung\\\/#primaryimage\",\"url\":\"https:\\\/\\\/infinitymaps.io\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/infinitymaps-blog-market.jpg\",\"contentUrl\":\"https:\\\/\\\/infinitymaps.io\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/infinitymaps-blog-market.jpg\",\"width\":1920,\"height\":1080,\"caption\":\"Illustration about Market Analysis\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/infinitymaps.io\\\/marktforschung\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/infinitymaps.io\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Market Research: 3 Learnings from a Startup&#8217;s Perspective\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/infinitymaps.io\\\/#website\",\"url\":\"https:\\\/\\\/infinitymaps.io\\\/\",\"name\":\"Infinity Maps\",\"description\":\"The visual &amp; spatial knowledge work tool\",\"publisher\":{\"@id\":\"https:\\\/\\\/infinitymaps.io\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/infinitymaps.io\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/infinitymaps.io\\\/#organization\",\"name\":\"infintiy MAPS\",\"url\":\"https:\\\/\\\/infinitymaps.io\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/infinitymaps.io\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/infinitymaps.io\\\/wp-content\\\/uploads\\\/2017\\\/12\\\/infinitymaps_thin_new_v6.png\",\"contentUrl\":\"https:\\\/\\\/infinitymaps.io\\\/wp-content\\\/uploads\\\/2017\\\/12\\\/infinitymaps_thin_new_v6.png\",\"width\":308,\"height\":55,\"caption\":\"infintiy MAPS\"},\"image\":{\"@id\":\"https:\\\/\\\/infinitymaps.io\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/InfinityMaps\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/infinitymaps.io\\\/#\\\/schema\\\/person\\\/f19f1749892b3b77d67e8de8e87cde0f\",\"name\":\"OliverJuan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/666807bc1c497a36f41d5bd2900a65e45da6c84ecf7c918b865db7be111d70fd?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/666807bc1c497a36f41d5bd2900a65e45da6c84ecf7c918b865db7be111d70fd?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/666807bc1c497a36f41d5bd2900a65e45da6c84ecf7c918b865db7be111d70fd?s=96&d=mm&r=g\",\"caption\":\"OliverJuan\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Market Research: 3 Learnings from a Startup's Perspective | Infinity Maps","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/infinitymaps.io\/marktforschung\/","og_locale":"en_US","og_type":"article","og_title":"Market Research: 3 Learnings from a Startup's Perspective | Infinity Maps","og_description":"Market research is crucial when shaping a new product. As a startup we started from scratch. In this month\u2019s post we are taking you alongside our journey and share some Infinity Insights about the evaluation of the first target audience: Students. A startup is an experiment [&#8230;]. Successful new products require constant, disciplined, experimentation \u2013 [&hellip;]","og_url":"https:\/\/infinitymaps.io\/marktforschung\/","og_site_name":"Infinity Maps","article_published_time":"2021-05-10T14:58:52+00:00","article_modified_time":"2021-05-19T08:23:06+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/infinitymaps.io\/wp-content\/uploads\/2021\/05\/infinitymaps-blog-market.jpg","type":"image\/jpeg"}],"author":"OliverJuan","twitter_card":"summary_large_image","twitter_creator":"@InfinityMaps","twitter_site":"@InfinityMaps","twitter_misc":{"Written by":"OliverJuan","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/infinitymaps.io\/marktforschung\/#article","isPartOf":{"@id":"https:\/\/infinitymaps.io\/marktforschung\/"},"author":{"name":"OliverJuan","@id":"https:\/\/infinitymaps.io\/#\/schema\/person\/f19f1749892b3b77d67e8de8e87cde0f"},"headline":"Market Research: 3 Learnings from a Startup&#8217;s Perspective","datePublished":"2021-05-10T14:58:52+00:00","dateModified":"2021-05-19T08:23:06+00:00","mainEntityOfPage":{"@id":"https:\/\/infinitymaps.io\/marktforschung\/"},"wordCount":608,"commentCount":0,"publisher":{"@id":"https:\/\/infinitymaps.io\/#organization"},"image":{"@id":"https:\/\/infinitymaps.io\/marktforschung\/#primaryimage"},"thumbnailUrl":"https:\/\/infinitymaps.io\/wp-content\/uploads\/2021\/05\/infinitymaps-blog-market.jpg","articleSection":["business","infinity insights","InfinityInsights"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/infinitymaps.io\/marktforschung\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/infinitymaps.io\/marktforschung\/","url":"https:\/\/infinitymaps.io\/marktforschung\/","name":"Market Research: 3 Learnings from a Startup's Perspective | Infinity Maps","isPartOf":{"@id":"https:\/\/infinitymaps.io\/#website"},"primaryImageOfPage":{"@id":"https:\/\/infinitymaps.io\/marktforschung\/#primaryimage"},"image":{"@id":"https:\/\/infinitymaps.io\/marktforschung\/#primaryimage"},"thumbnailUrl":"https:\/\/infinitymaps.io\/wp-content\/uploads\/2021\/05\/infinitymaps-blog-market.jpg","datePublished":"2021-05-10T14:58:52+00:00","dateModified":"2021-05-19T08:23:06+00:00","breadcrumb":{"@id":"https:\/\/infinitymaps.io\/marktforschung\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/infinitymaps.io\/marktforschung\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/infinitymaps.io\/marktforschung\/#primaryimage","url":"https:\/\/infinitymaps.io\/wp-content\/uploads\/2021\/05\/infinitymaps-blog-market.jpg","contentUrl":"https:\/\/infinitymaps.io\/wp-content\/uploads\/2021\/05\/infinitymaps-blog-market.jpg","width":1920,"height":1080,"caption":"Illustration about Market Analysis"},{"@type":"BreadcrumbList","@id":"https:\/\/infinitymaps.io\/marktforschung\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/infinitymaps.io\/en\/"},{"@type":"ListItem","position":2,"name":"Market Research: 3 Learnings from a Startup&#8217;s Perspective"}]},{"@type":"WebSite","@id":"https:\/\/infinitymaps.io\/#website","url":"https:\/\/infinitymaps.io\/","name":"Infinity Maps","description":"The visual &amp; spatial knowledge work tool","publisher":{"@id":"https:\/\/infinitymaps.io\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/infinitymaps.io\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/infinitymaps.io\/#organization","name":"infintiy MAPS","url":"https:\/\/infinitymaps.io\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/infinitymaps.io\/#\/schema\/logo\/image\/","url":"https:\/\/infinitymaps.io\/wp-content\/uploads\/2017\/12\/infinitymaps_thin_new_v6.png","contentUrl":"https:\/\/infinitymaps.io\/wp-content\/uploads\/2017\/12\/infinitymaps_thin_new_v6.png","width":308,"height":55,"caption":"infintiy MAPS"},"image":{"@id":"https:\/\/infinitymaps.io\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/InfinityMaps"]},{"@type":"Person","@id":"https:\/\/infinitymaps.io\/#\/schema\/person\/f19f1749892b3b77d67e8de8e87cde0f","name":"OliverJuan","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/666807bc1c497a36f41d5bd2900a65e45da6c84ecf7c918b865db7be111d70fd?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/666807bc1c497a36f41d5bd2900a65e45da6c84ecf7c918b865db7be111d70fd?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/666807bc1c497a36f41d5bd2900a65e45da6c84ecf7c918b865db7be111d70fd?s=96&d=mm&r=g","caption":"OliverJuan"}}]}},"_links":{"self":[{"href":"https:\/\/infinitymaps.io\/en\/wp-json\/wp\/v2\/posts\/41670","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/infinitymaps.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/infinitymaps.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/infinitymaps.io\/en\/wp-json\/wp\/v2\/users\/695"}],"replies":[{"embeddable":true,"href":"https:\/\/infinitymaps.io\/en\/wp-json\/wp\/v2\/comments?post=41670"}],"version-history":[{"count":0,"href":"https:\/\/infinitymaps.io\/en\/wp-json\/wp\/v2\/posts\/41670\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/infinitymaps.io\/en\/wp-json\/wp\/v2\/media\/41554"}],"wp:attachment":[{"href":"https:\/\/infinitymaps.io\/en\/wp-json\/wp\/v2\/media?parent=41670"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/infinitymaps.io\/en\/wp-json\/wp\/v2\/categories?post=41670"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/infinitymaps.io\/en\/wp-json\/wp\/v2\/tags?post=41670"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/infinitymaps.io\/en\/wp-json\/wp\/v2\/post_folder?post=41670"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}